Regardless of the type of business, direct mail is a valuable tool for marketing. In this day and age, a variety of marketing strategies...

Direct mail is the most effective way to reach out to new consumers and retain those that you already have. Many insurance companies use...

Direct mail is the most effective way to reach out to new consumers and retain those that you already have. Many insurance companies use...

The question of what is a good response rate for direct mailing campaigns is a complicated one. The answer will vary depending on the...

When sending out direct mail, an average response rate is the best possible result. However, there are several factors that you can do to...